Dialectic Thought Is An Attempt To Break

Intolerance Of Ambiguity Is The Mark Of An Authoritarian Personality.

People Know What They Want Because They Know What Other People Want.

A Thinking That Approaches It Objects Openly, Rigorously ... Is Also Free Toward Its Objects In The Sense That It Refuses To Have Rules Prescribed To It By Organized Knowledge. It ... Rends The Veil With Which Society Conceals Them, And Perceives Them Anew.

The Culture Industry Perpetually Cheats Its Consumers Of What It Perpetually Promises. The Promissory Note Which, With Its Plots And Staging, It Draws On Pleasure Is Endlessly Prolonged; The Promise, Which Is Actually All The Spectacle Consists Of, Is Illusory: All It Actually Confirms Is That The Real Point Will Never Be Reached, That The Diner Must Be Satisfied With The Menu.

The Creed Of Evil Has Been, Since The Beginnings Of Highly Industrialized Society, Not Only A Precursor Of Barbarism But A Mask Of Good. The Worth Of The Latter Was Transferred To The Evil That Drew To Itself All The Hatred And Resentment Of An Order Which Drummed Good Into Its Adherents So That It Could With Impunity Be Evil.