If It Is Something Important, Get A

What Really Decides Consumers To Buy Or Not To Buy Is The Content Of Your Advertising, Not Its Form.

Advertising Is A Business Of Words, But Advertising Agencies Are Infested With Men And Women Who Cannot Write. They Cannot Write Advertisements, And They Cannot Write Plans. They Are Helpless As Deaf Mutes On The Stage Of The Metropolitan Opera.

Great Hospitals Do Two Things. They Look After Patients, And They Teach Young Doctors. We Look After Clients, And We Teach Young Advertising People.

Advertising Reflects The Mores Of Society, But It Does Not Influence Them.

It Strikes Me As Bad Manners For A Magazine To Accept One Of My Advertisements And Then Attack It Editorially - Like Inviting A Man To Dinner Then Spitting In His Eye.