Steve [jobs'] Brilliance Is His Ability To

Marketing Strategy Is A Series Of Integrated Actions Leading To A Sustainable Competitive Advantage.

In Many Cases, Jobs That Used To Be Done By People Are Going To Be Able To Be Done Through Automation. I Don't Have An Answer To That. That's One Of The More Perplexing Problems Of Society.

People Are Going To Be Most Creative And Productive When They're Doing Something They're Really Interested In.

The Ipod Is A Perfect Example Of Steve's [jobs] Methodology Of Starting With The User And Looking At The Entire End-to-end System.

The Real Challenge Is Not To Get People To Remember More, But To Get Them To Understand Better. We're Just Now Beginning To Be Able To Show What We Can Implement With Technological Tools. I Think Our Interest At Apple Is To Be The Provider Of The Instruments That Will Help Educators And Students Create And Entirely New Kind Of Learning Than What We Have Now.