The Whole Is The False.

In The Age Of The Individual's Liquidation, The Question Of Individuality Must Be Raised Anew.

So The Experience Of Death Is Turned Into That Of The Exchange Of Functionaries, And Anything In The Natural Relationship To Death That Is Not Wholly Absorbed Into The Social One Is Turned Over To Hygiene. In Being Seen As No More Than The Exit Of A Living Creature From The Social Combine, Death Has Been Domesticated: Dying Merely Confirms The Absolute Irrelevance Of The Natural Organism In Face Of The Social Absolute.

In So Far As The Culture Industry Arouses A Feeling Of Well-being That The World Is Precisely In That Order Suggested By The Culture Industry, The Substitute Gratification Which It Prepares For Human Beings Cheats Them Out Of The Same Happiness Which It Deceitfully Projects.

Knowledge, Which Is Power, Knows No Limits, Either In Its Enslavement Of Creation Or In Its Deference To Worldly Masters.

Philosophy ... Must Not Bargain Away Anything Of The Emphatic Concept Of Truth.