Triviality Is Evil - Triviality, That Is,

Tact Is The Discrimination Of Differences. It Consists In Conscious Deviations.

In So Far As The Culture Industry Arouses A Feeling Of Well-being That The World Is Precisely In That Order Suggested By The Culture Industry, The Substitute Gratification Which It Prepares For Human Beings Cheats Them Out Of The Same Happiness Which It Deceitfully Projects.

When I Made My Theoretical Model, I Could Not Have Guessed That People Would Try To Realise It With Molotov Cocktails.

So The Experience Of Death Is Turned Into That Of The Exchange Of Functionaries, And Anything In The Natural Relationship To Death That Is Not Wholly Absorbed Into The Social One Is Turned Over To Hygiene. In Being Seen As No More Than The Exit Of A Living Creature From The Social Combine, Death Has Been Domesticated: Dying Merely Confirms The Absolute Irrelevance Of The Natural Organism In Face Of The Social Absolute.

Whoever Is Versed In The Jargon Does Not Have To Say What He Thinks, Does Not Even Have To Think It Properly. The Jargon Takes Over This Task.