Mass Advertising Can Help Build Brands, But

Any Business Today That Embraces The Status Quo As An Operating Principle Is Going To Be On A Death March.

One Of The Fundamental Aspects Of Leadership, I Realized More And More, Is The Ability To Instill Confidence In Others When You Yourself Are Feeling Insecure

Passionate Conviction ... Sparks Romances, Wins Battles, And Drives People To Pursue Dreams Others Wouldn't Dare. Belief In Ourselves And In What Is Right Catapults Us Over Hurdles, And Our Lives Unfold.

Mass Advertising Can Help Build Brands, But Authenticity Is What Makes Them Last. If People Believe They Share Values With A Company, They Will Stay Loyal To The Brand.

To Stay Vigorous, A Company Needs To Provide A Stimulating And Challenging Environment For All These Types: The Dreamer, The Entrepreneur, The Professional Manager, And The Leader. If It Doesn't, It Risks Becoming Yet Another Mediocre Corporation.