We Have No Patent On Anything We

Sometimes You Have To Create The Thing You Want To Be Part Of.

I Am Concerned About Any Attrition In Customer Traffic At Starbucks, But I Don't Want To Use The Economy, Commodity Prices Or Consumer Confidence As An Excuse.

Mass Advertising Can Help Build Brands, But Authenticity Is What Makes Them Last. If People Believe They Share Values With A Company, They Will Stay Loyal To The Brand.

I Think We Are Living In A Time Where The Consumer Has Lots Of Choices, Whether It's Coffee, Newspapers Or Whatever It Is. And There Is Parity In The Market Place And As A Result Of That The Consumer Is Beginning To Make Decisions, Not Just On What Things Cost And The Convenience Of It.

Beverages Have To Be Created. And They're Created By Looking At What Trend Is In, Say, The Fashion Industry - What Color's Hot Right Now.